My Way. My Why.
We all have a reason for starting cold water immersion. We discover the ‘why’ of four high-profile pros.
Four celebrities and experts deep dive into their experience with cold water immersion. Hosted by our co-founder Dan, our panel of speakers give exclusive interviews, sharing the reasons why they do it, the reasons they love it, and why they’ve built it into their lives for good.
Rosie Marcel
Rosie is a British actor from London. Well-known for her role as Jac Naylor, the senior surgeon in the BBC drama, Holby City. Rosie’s relationship with cold water began in 2022 when her health drove her to find new solutions outside traditional medical pathways.
Professor Green
Stephen Manderson, also known as Professor Green is a rapper, singer, songwriter, and, most recently, mental health activist from London. His relationship with the cold went public when he appeared on Channel 4’s Freeze the Fear with Wim Hof (2022) but he met the cold long before the show.
Joie Risk
Joie Risk is the European MD of Sunlighten, a Global leader in light therapy saunas, pioneering wellness and helping people to feel better, do more, and live fully. She understands the power of combining hot and cold to maximise health benefits and stands at the forefront of the at-home wellness scene.
Laurence Fountain
Laurence is the owner of Salus London. An exclusive gym that provides elite training, body conditioning, and lifestyle coaching. He discovered the power of cold water immersion through a friend and could say the rest is history, but actually, it was more like the beginning of the future.
We ask Rosie Marcel: What is it that attracted you to cold water immersion?
Rosie opens up about her health struggles and why cold water was the key to her recovery and is now a vital wellness practice.
We ask Rosie Marcel: Why do you keep going back to the ice?
Hear what drives her dips, when she needs it most, and how it helps her cope with her symptoms and everyday life.
We ask Professor Green: How did you get into cold water immersion?
Listen in as Pro Green opens up about his struggle with a devastating illness and how the cold water came to be a daily remedy.
We ask Professor Green: How is using the cold different now from when you first started using it?
All relationships grow and develop, and the connection between Pro Green and the cold is no exception.
We ask Joie Risk: What's changing in the 'at home' space from a sauna brand perspective?
With a deep understanding of the wellness industry, Joie explores its trends, behaviours, and future prospects.
We ask Joie Risk: Do you have any advice on contrast therapy?
As a master of the heat, Joie also knows a thing or two about the power of the cold and how to combine them to the best effect.
We ask Laurence Fountain: What is the role of cold water immersion in recovery?
Laurence tells us how ‘recovery’ goes beyond reducing inflammation in the body and into the mind as a powerful tool.
We ask Lawrence Fountain: The cold as a hormetic stressor, like exercise, what do you believe about the cold in terms of resilience building?
Our gym expert compares the two disciplines as forms of stress and the relief they bring.
Dive a little deeper
Explore our Journal for everything you need to know about cold water immersion. From how to get started and how cold to go, to the science that sits behind the incredible health benefits.