Journal

There’s so much advice out there on cold water immersion telling you what to do and how to do it. But we understand that cold water exposure is a very personal thing and we all do it differently depending on why we’re doing it, what we’re using to do it, and the environment available to us. So we’ve put together 8 easy steps to help you get a good grip on your practice and some of the things you might want to consider before you jump in.

Out of all the health benefits that cold water therapy is now being proven to support, perhaps the most stunning is its potential to both protect and re-grow the brain, specifically the repairing of synapses and the regeneration of neurons. The potential is to support in strengthening against neurodegenerative diseases (such as Alzheimer’s and Parkinson’s), and cognitive decline whilst offering protective effects against brain injuries. Research involving cold exposure and brain health highlights a protein that can be targeted to prevent and slow progression of the disease. 

To answer this question, we first must understand how the body manages the cold… “Thermogenesis” is the term for the body’s temperature regulation system. It’s one of the ways our body keeps us alive. In a nutshell, the brain and body work together to regulate our temperature through hormones and neurotransmitters. Everyone has an internal thermostat that sits just behind the nose.

Zack George (aka ‘Silverback’) is one of the world’s top CrossFit athletes, a fitness influencer and officially the UK’s Fittest Man 2020. Born and raised in Leicester UK, Zack George’s story is one of dramatic change, resilience and hard work.