Journal

Does cold immersion impact muscle growth and should it be avoided if you’re looking to gain muscle mass? Yes, and no. Our ice baths are used by athletes across the UK as an essential part of their physical recovery. If you’re specifically aiming to build muscle, read on.

Zack George (aka ‘Silverback’) is one of the world’s top CrossFit athletes, a fitness influencer and officially the UK’s Fittest Man 2020. Born and raised in Leicester UK, Zack George’s story is one of dramatic change, resilience and hard work.

The conversation with my wife Gemma went something like this… “I need to empty the freezer to turn it into an ice bath”…