Journal

Cold showers are a great entry point when you’re starting your cold water immersion journey. Most people have access to a shower and you can easily play with the temperature and length of your cold exposure. 

If you’re wondering what the options are for starting your cold exposure journey, there are a couple of things to think about:

  • What’s your budget? 
  • What are your needs? 
  • Where do you live? 
  • Everyone breathes. But when it comes to breathwork the word ‘work’ is very deliberate. 

    With our modern lifestyles, stress, poor posture, and low awareness of how to breathe ‘properly’ have meant that for the vast majority, this completely free and incredibly powerful tool has fallen by the wayside.

    This is one of our most asked questions, and Daniel gives us a great top-level summary of the most well-known benefits of cold water immersion. But let’s have a quick overview of the full range.

    Daniel is often asked about the frequency and the length of cold dips. The answer is as unique as the person asking the question. 

    You don’t get good at press-ups or handstands, juggling, ju-jitsu, bench-pressing, knitting, playing music or whatever by doing it just once. We know this to be true. CWI is a practice. Show up daily, design it into your routines and reap the benefits.

    In this 3-minute guided cold exposure, Daniel invites you to surrender to the cold, reminding us that the cold is always stronger than we will ever be. 

    We are not trying to fight it or control it, we are trying to make peace with it. 

    As Wim Hoff puts it, “When you go into the cold, you cannot think. You have to be. You learn to be, to be the best version of yourself.”

    Dutch-born Daniel Kluken has been exploring and teaching cold exposure for over 10 years, working with people from over 40 countries as a high-performance, leadership and mindset mentor. 

    When we say “cold” we mean anywhere below 16°C. A typical “ice bath” is 5-10°c. Brass Monkey Ice Baths can be set anywhere between 0.1-10°c. The rule is, it has to be cold enough to be uncomfortable, to create a feeling of “Sh*t, I need to get out, but I can stay in, safely”.

    From Tony Robbins to Joe Wicks, there's science behind the link between high achievers and deliberate cold exposure. So many CEOs and celebrities swear by their cold water habit, here's why. How do you picture the morning routine of a successful CEO, Athlete, or Entrepreneur? Probably an early #5amclub wake up, journaling, and meditation. Followed by exercise and a cold shower before the rest of the population is even awake.

    When it comes to ice baths and even wild swimming, there’s one thing you should be mindful of… the after-drop. We’ll explore what exactly the after-drop is, why it happens to our bodies and what we can do to avoid it.

    I’m not going to sugar coat it, my journey to become a certified Wim Hof Method Instructor at the Wim Hof Academy has been pretty difficult so far.

    Zack George (aka ‘Silverback’) is one of the world’s top CrossFit athletes, a fitness influencer and officially the UK’s Fittest Man 2020. Born and raised in Leicester UK, Zack George’s story is one of dramatic change, resilience and hard work.